Branding for 2080 fictional lunar bio-repository called 'Solace', focused on preserving DNA and cells on the moon in the event of a mass extinction event on Earth. Brief was to create the branding and campaigns to convey their importance.
The 'Ignorance Is Bliss' campaign involved creating a series of three posters using childlike drawings and witty catchphrases to create a deep and emotional response to the fact that if action isn't taken against factors causing a threat to human life, then future generations will suffer.
Second campaign, aimed to create excitement for the launch of the upcoming lunar bio-repository. Clues are released via the ‘Solace’ Instagram indicating the whereabouts of ‘Solace’ QR codes. Scanning one unveils unique photographs of the new space base and other pieces of ‘Solace’ technology and equipment. The first person to find the QR code wins a trip to the lunar base and all photos are encouraged to be shared online via the hashtag: #FINDINGSOLACE.
